Friday, October 2, 2009

A Brief Note On Calendar Editors

Running publicity for anything means constantly pestering calendar editors, feature writers and event websites to get your show listed, recommended or written about.

I often wonder if Calendar Editors ever feel like the only adult at a kids' birthday party constantly being pestered by every child in attendance to "Look at meeeeee!" "Watch thiiiiisssss!" etc.

So I guess the question for publicists or artists promoting their own work is, if you were a child at that birthday party, how would you get the grown-up's attention?

Possible Answers:

1) Feign Injury -- in the theater world this could be as simple as the tried and tested fund raising drive titled "IF WE DON"T RAISE A BILLION DOLLARS BY TUESDAY WE'RE TOTALLY F-ED IN THE A!! FML!!!!"

2) Fight the Bully -- Bully's suck, and if you're feeling an overwhelming desire to sock said bully in the mouth, turns out, this is a great way to get attention. The rough theater equivalent is: "Gay theater 'secedes' from California"

3) Do Something Totally Awesome -- At a birthday party, blindfoldedly stepping up to the pinata and smacking the shit out of it on the first try would seriuosly wow any dad who moonlights as a Tee-Ball coach. In theater, it would go something like this: "PianoFight's SHIT Show Deluxe in Cross Hairs of Rotten Veggie Hurling Audiences"

The nice thing here is that we should be able to judge this theory rather easily based on the number of listings, write-ups and reviews SHIT Show Deluxe receives. My bet is that we've got some Little League coaches moonlighting as Calendar Editors who will be thoroughly impressed by Actor 1 perfectly fielding a high fly tomato to deep center stage.

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